Here are important points to use Google plus:
Google profiles are for people; you can handle the biography, communication details and links to other profiles about you or produced by you.
Pages are created for brand and companies, place; localize business, education, fun and games and other.
Pages communicate in the Google plus universal more as frequent G+ profile users do they can add user to circles, modify their profile share information in G plus, +1 on the online and make Google hangouts.
Badge: The Google plus badge consent users to directly communicate with and advertise your product on G +. You can keep up to date with Google plus modifications. Find new updates preview and subscribe to the Google platform preview provides by Google.
Plus one helps on search results: Content is most grievous thing here. User invents relevant content a Google search results from the users they already know and swear. The plus one button shows on site.
Make +1 button to your G+ pages on your website consent people recommend your content, and knowing that their colleagues and other friendly users will see their proposition when it’s virtually relevant in the index of Google search results.
Content affect on your site performance on search results: Relevant information recommended by circles and experience of something is often more relevant than text form others. This is just one of many signal by Google may use to ascertain a page’s relevance & rankings, and it’s constantly squeeze improving Google algorithm to ameliorate overall search quality.
Google crawls affect on website with plus one: When you append plus 1 button to a page, Google seize that you want that particular page to be publicly accessible in Google search results.
Increase your traffic: Add your Google plus button to increase traffic in search results and find plus one affects to view on webmaster tools. See your page clicks on your site received with plus one’s click through rate. And find about your pages unique people information and impressions with location.
Track your traffic from G plus: You can track traffic clicks to your website from Google plus to using HTTP supporter plus.url.google.com.
Note: Take care about canonical issues.